So … you are walking down the street and all of a sudden your attention gets caught by what looks to be fish swimming around is the sign for a restaurant. Guess what – they are real fish and it is the sign for a seafood restaurant.
Chalk up one successful business advertisement.
The idea is the brainchild of a Frankfurt seafood restaurant called Fish Franke and as you can see in the video below the sign is pretty well an aquarium with a poster of a plate with a fork and knife along with the restaurant’s logo and slogan as the backdrop. Gotta admit it’s pretty clever.